Dental practices · Long Island, NY
The patients worth the most to your practiceare the ones your website loses first.
Cleanings book anyway. It’s the implant, aligner, and veneer patients — the careful, anxious, comparison-shopping ones — who study the evidence before calling. That evidence is your website, and it is usually the weakest thing about a strong practice.
Free. One page, specific to your practice. No call required.
Follow one referral
Your best patients arrive warm — a friend, a physician, a hygienist said your name. Here is what the referral does next, and where the warmth goes.
- 01She was told “go see them, they’re excellent” — so she looks you up to confirm it
- 02The site last touched years ago says implants in one line, between fillings and whitening
- 03Nothing about how it works, what it costs, who does it, or anyone it worked for
- 04She keeps searching “implants near me” — and lands on a practice that answered everything
The practice is fine. The evidence isn’t.
This is rarely a dentistry problem or even a demand problem. The reputation exists, the reviews exist, the referrals arrive. But a stranger can’t examine your clinical work — so she examines what she can: the site, the photos, the reviews, how hard it is to get an appointment. When that evidence runs below the level of the practice, she prices the practice off the evidence.
Most practices respond by spending more on ads. But traffic that lands on the same pages leaks the same way — at your cost per click. Fixing the evidence is cheaper than renting more strangers to show it to.
Where practices leak value
03 of them- 01
High-value treatments rendered invisible
An implant case can be worth more than a year of one patient’s cleanings, and it gets one line on a services page. The practice with a real page — process, timeline, candidacy, the dentist who does it — is the one the patient concludes does them all the time.
- 02
Trust left for the front desk to build
Dental patients are nervous by default and expensive-treatment patients are nervous and skeptical. Faces, credentials, the actual operatory, reviews that mention the treatment by name — the material that lowers the barrier exists in every good practice and shows up on almost no practice website.
- 03
Friction between deciding and booking
The patient decides at 10pm; the phone is answered at 9am. If the only next step is a call, everyone who decides outside office hours is asked to hold their nerve overnight. Every extra step is a percentage of decided patients who don’t arrive — and each one was the expensive kind.
“She didn’t choose the better dentist. She chose the better evidence.”
What working together looks like
- 01
Diagnostic
I go through your practice the way that referral does — site, listings, reviews, the path from deciding to booked, on a phone — and send back one page: where the value leaks, in order of what it costs you.
Free
- 02
Corrections
The fixes, in order. Often that is real pages for the treatments that carry the practice and a booking path that works at 10pm; sometimes it is a full site. If yours is fine, I tell you that instead.Scoped from the diagnostic
From $4,000
- 03
Care
The site stays fast, current, and yours. New services get pages; nothing quietly rots.Month to month, optional
From $150/month
No contract, no retainer you can’t explain. The diagnostic is useful even if you never hire me.
Full rates and terms →Judge the work the way she would
The studio site is my own evidence layer: the same words built three times as three complete design systems, all live. If I’m arguing your website should transmit the caliber of your practice, mine has to transmit the caliber of mine.
Who you’d be working with
I’m Jacquelyn Meyer. I work at the intersection of strategy, design, and technology—figuring out what’s getting in the way, then improving what matters.
Long Island, NY · Open for new work
Find out where
it leaks.
Tell me your practice and the towns you draw from. The diagnostic comes back within two business days.