Med spas · Long Island, NY
Patients decide what your work is worthbefore they ever walk in.
They decide from your reviews, your photos, your site on a phone at 11pm. If that evidence reads like every other clinic's, your prices read as optimistic instead of earned.
Free. One page, specific to your clinic. No call required.
Follow one patient
She has wanted this treatment for months. Tonight she finally looks. Every clinic she considers gets about ninety seconds.
- 01She finds you on Instagram — the work looks good, so she taps through to the site
- 02The homepage says “luxury” and “rejuvenate” and nothing about the treatment she came for
- 03No before-and-afters she can trust, no idea who’d be holding the needle
- 04Booking means a contact form. The clinic one town over has open slots on screen
This is a money problem, not a marketing one
Most clinics don’t have a demand problem. The attention already arrives — from Instagram, from referrals, from someone’s friend who looked great at a wedding. It arrives, meets a digital experience that answers none of its questions, and leaves.
Buying more attention doesn’t fix that; it pours more water through the same cracked pipe. The cheaper move — usually the only move needed — is fixing where the value already leaks.
Where med spas leak value
03 of them- 01
A premium that doesn’t survive the website
A clinic charging premium prices on a template site reads as interchangeable with the one down the road charging less. Injectables are a trust purchase — the patient is pricing the injector, not the syringe — and the site is most of the evidence she gets.
- 02
Proof buried where nobody looks
The before-and-afters live on Instagram, the credentials live in a framed certificate at reception, the reviews live wherever patients happened to leave them. The patient deciding tonight sees almost none of it. Proof that isn’t in her path might as well not exist.
- 03
Friction at the exact moment of yes
She decided. Then the site asked her to fill in a form and wait, or call during hours she’s at work. Every step between wanting the appointment and holding it costs bookings — and the patient who books once, rebooks. The leak compounds.
“The clinic that answered her questions got the patient your work earned.”
What working together looks like
- 01
Diagnostic
I go through your clinic the way that patient does — site, photos, reviews, booking path, on a phone — and send back one page: where the value leaks, in order of what it costs you.
Free
- 02
Corrections
The fixes, in order. Sometimes that is a page per treatment and a real booking path; sometimes it is a full site. If the diagnostic says your site is fine, I tell you that instead.Scoped from the diagnostic
From $4,000
- 03
Care
The site stays fast, current, and yours. New treatments get pages while they’re still new.Month to month, optional
From $150/month
No contract, no retainer you can’t explain. The diagnostic is useful even if you never hire me.
Full rates and terms →Judge the work the way she would
The studio site is my own evidence layer: the same words built three times as three complete design systems, all live. If I’m arguing your website should transmit the caliber of your work, mine has to transmit the caliber of mine.
Who you’d be working with
I’m Jacquelyn Meyer. I work at the intersection of strategy, design, and technology—figuring out what’s getting in the way, then improving what matters.
Long Island, NY · Open for new work
Find out where
it leaks.
Tell me your clinic and the towns you serve. The diagnostic comes back within two business days.